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No hard sell here. This was purely a brand spot that leveraged our co-founder and then spokesperson, Kate Hudson. We wanted the spot to reflect Fabletics’ light-hearted and fun approach to activewear, while casually sharing serious benefits. The end result was a behind-the-scenes look at Kate ‘working late’ in the Fabletics design studio, trying to come up with captions for social content. It was simple, a little silly, and most importantly, effective.